I never would have attached the adjective hot to Robert Pattinson, though he kinda is in the Twilight movies. But in this official director’s cut video for Dior Homme’s new fragrance, he just… was. The commercial is beautiful. He’s the perfect hero: smart, stylish, strong, sexy – check out the extended scenes here… I also watched an interview where he discussed the commercial’s origins and his choice to work with director Romain Gavras. He used the word visceral so many times it made me want to research the director’s work to see what the hell he’s talking about. It was obviously an inspired paring. Even the music seemed perfect, and of course, it’s a stellar add to R’s resume: can sell the shit out of cologne.